SEO Manager

Job Title

SEO Manager

Location

Jamshedpur/ Noida / Hybrid

Company

Aarna Tech Consultants Private Limited (Atcuality)

About Us:

Aarna Tech Consultants Private Limited (Atcuality) is a forward-thinking organization focused on delivering outstanding digital experiences. We are seeking an experienced and motivated SEO Manager to lead our SEO efforts and enhance our online visibility. This role requires a professional well-versed in link building, technical SEO, onsite optimization, and content strategy to drive sustainable growth across our digital platforms

Job Description:

As an SEO Manager, you’ll be responsible for developing and executing SEO strategies across multiple areas, including link building, technical SEO, onsite SEO, and content strategy. The ideal candidate will possess a deep understanding of search engine algorithms, possess strategic thinking, and have hands-on experience in various SEO tools and platforms. You’ll work closely with the content, web development, and marketing teams to optimize our clients’ websites, enhance online visibility, and drive measurable results.

Responsibilities

– Link Building & Off-Page SEO: Develop and execute effective link-building strategies to improve domain authority and search engine rankings. Identify and foster partnerships, outreach opportunities, and create a portfolio of high-quality backlinks.

– Technical SEO: Manage and optimize site architecture, speed, mobile-friendliness, crawlability, indexation, and other technical aspects. Conduct regular technical audits, address issues, and implement best practices to enhance overall site performance.

– Onsite SEO: Oversee onsite optimization efforts, including keyword research, metadata optimization, URL structure, schema markup, and internal linking strategies to improve search visibility.

– Content Strategy & Optimization: Work closely with content creators to develop SEO-driven content strategies. Ensure all content aligns with targeted keywords, user intent, and SEO best practices to boost engagement and rankings.

– Analytics & Reporting: Monitor, analyse, and report on SEO performance using Google Analytics, Google Search Console, and other SEO tools. Provide insights and recommendations based on data to refine and adjust strategies.

– Competitor Analysis: Conduct regular analysis of competitors’ SEO strategies, identify gaps, and uncover opportunities to stay competitive in the market.

– Cross-Functional Collaboration: Collaborate with product, design, and development teams to ensure SEO requirements are integrated into the overall development roadmap and digital marketing campaigns.

Requirements

– Experience: Minimum 3 years of hands-on experience in SEO, with proven expertise in link building, technical SEO, onsite optimization, and content strategy.

– Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.

– Technical Skills:

• Proficient with SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, and Google Search Console.
• Strong knowledge of technical SEO, including site architecture, HTML, JavaScript, and CSS as they relate to SEO.
• Experience with Content Management Systems (CMS), particularly WordPress.
• Understanding of web development practices and their impact on SEO.

– Core Competencies:

• Analytical and detail-oriented, with a knack for data-driven decision-making.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects.
• Strong organizational skills and ability to meet deadlines.

Additional Skills : Familiarity with content marketing, copywriting, or PPC strategies is a plus.